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Tag Archives: Digital Standee

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24 Nov 2021
Digital Signage in Transport Sector

Implication of Digital Signage in Transport Sector

Categories Digital Signage in Transport Sector, Personal Author Prachi Singh


In this era of high-tech speed, undoubtedly, digital signage in transport sector is taking over the world by storm.

It is because of various factors including better customer experience, improved productivity, lowered costs, and so much more. These small digital display screens are no less than wonders.


The impact generated via static signs is almost insignificant now. The audience is diverted more towards the digital display boards due to quite obvious reasons. This type of interactive technology promotes the elevation of a generation at a wholesome level.


It allows the customers to not just virtually view the product before making the final call, but also to know about its advantages, appearance, hands-on experience, and more.


The transportation or logistics industry is among the worst hit by the global pandemic. COVID-19 pandemic taught us all to stay at home until and unless it was necessary to travel.


Although travel and necessary commutations have begun all across the globe, it is still not completely safe outside. This is exactly where digital signage can help make the lives of people easier.


In a country like India, people today prefer contactless payments over cash at the majority of facilities. This includes hotels, travel, healthcare, etc.


Therefore, this is how digital signage in transport come into the picture:

  1. Dissemination of crucial information- While thousands of people commute via public or private transportations on a daily basis, there is always a great opportunity to spread information regarding any important event, or something related.


    This makes the information flow in a faster and secure manner. Small digital display screens at the travel stations can also act as a tiny source of infotainment for travellers. This might also include the display of other vital messages in case of an emergency, or storm prediction.


    Digital display boards can also be customized to display time, temperature, and other crucial updates for the commuters.

  2. Easy Navigation or Wayfinding- Since digital display boards and are not the only solutions under digital signage, the transportation sector can utilize the other means of voice-based wayfinding to make it easy for specially-abled people to travel in public transports.


    This can be a helpful as well as a fun experience for the passers-by. This also elevates the traveling experience for an individual making sure they become loyal to the specific services.


    Even at an airport, when terminals are constantly changing as per each flight, announcements on digital display boards can be of great help to the people.

  3. Lower Perceived Waiting Time- Another interesting reason for the transportation sector to opt for the usage of digital signage can be stated as its ability to allow people experience a lower perceived waiting time.

    This means if a passenger is there waiting on a bus stand in a queue, and simultaneously he/ she is spending their time on the graphical visualization on the digital display board, there is a higher chance that they perceive comparatively lower waiting time, in comparison to a person who is doing absolutely nothing while standing in the queue.

  4. Additional Revenue- The most interesting advantage ever of moving forward with digital signage is this. An additional source of revenue generation never hurts anybody.

    While digital signage in transport sector give you a platform for a smoother flow of information, they also serve as a great platform to earn some extra bucks! Third-party advertising can always be an open option to explore both- by the brand as well as the travel sector.

    It is not easy to grab thousands of eyeballs on a regular basis, and what’s better to make some easy money out of it? Hence, there is not just a single benefit of making the best out of those small digital display screens but so many advantages to say no to.


    Still thinking about it? This is just the tip of the iceberg. Probably there are so many other ways in which digital signage solutions can help a business achieve the greatest benefits in no time.


    At Sparsa, we ensure you get the tailored solution as per your needs so that it saves your time, money, and energy altogether.


    Connect with our experts today and do not miss an opportunity to take a deep dive into the ocean of endless opportunities beginning while using digital display boards now.
17 Nov 2021
Reason to Opt for Digital Signage

Reasons to Opt for Digital Signage Now

Categories Digital Signage, Personal Author Prachi Singh

In the era of the rapid evolution of technology, a country like India has witnessed a steady growth in terms of digital signage that includes the usage of extraordinary hardware like LED boards, digital standee, and much more.


Today, more and more business entities have started leveraging the power of digital interactive standee and similar solutions to attract a larger number of eyeballs in a shorter span of time.


It is important to note that this particular industry is expected to rise multiple folds in the coming years, as per numerous surveys conducted.


As the country moves towards a fast progressing world, it is necessary to stay ahead in line so that the utilization of available resources comes in handy. There are numerous advantages that a digital display board or a digital standee offers to businesses.


From saving their time & money altogether, to bringing them valuable prospects, these wonderful solutions under digital signage can do wonders! Starting with a digital interactive standee, the following mentioned are some valuable outputs that it can provide while being a one-time investment:

● It gives the businesses an opportunity to skip using a human resource that might once be required for dedicated queries from the audience. Hence, staff can be used more judiciously, at positions that require more attention.


● A digital interactive standee, undoubtedly, is a very powerful visual tool to grab more eyeballs of the passers-by making sure it leaves a powerful impact on their minds. This also encourages sales & increases their online presence simultaneously.

On the other hand, a digital standee also works similarly to a digital interactive standee. The primary aim here remains the same- to get more leads and generate even greater sales. From a business’ point of view, it is really necessary to deliver the right message to your respective target audience. This is exactly where a digital standee comes into the picture, here’s how:


● It has been observed that a video tends to leave a greater impact on a person’s mind than a static image. Hence, a digital standee is a great tool to give voice to your brand. It can convey your brand’s message to the potential customers loud and clear so that you don’t have to worry.


● Unlike other printed resources like posters, leaflets; a digital standee saves much of your time as well as money. One does not need to spend more on printing. Also, investing in a great solution like a is a one-time investment, and hence requires almost zero or no maintenance.


● Another unmatchable benefit is its portability. It is easy to port or transport as per the required situations and makes the process hassle-free completely.



Last, but not least comes to the digital display boards. These hardware solutions under digital signage serve as a complete boon for humanity. The great benefits offered by these are mentioned as follows:


● A digital display board is among the best visual tools that help businesses in branding, circulating the right messages, and much more. If utilized in the right manner, it can provide optimum results for a business entity that includes major sales in the long run.


● Unlike printed posters or advertisements, a digital display board is capable of grabbing the attention of the masses from a certain distance easily. It is also known for its capability to survive in harsh weather conditions, which makes it a perfect fit for all kinds of businesses.


● It also reduces the perceived waiting time for an individual. For instance, if a person is waiting in a queue for his/ her turn, visual communications offered by a digital display board tends to lower their waiting time by a considerable amount of time.


These were some of the greatest benefits offered by the best solutions under digital signage. Still looking for reasons to start over? Connect with our experts at Sparsa Digital today.


We make sure that our team consisting of impeccable experts provides you with the best possible solutions tailored as per your needs and requirements.


Get in touch with us now, so that you do not miss out on the greatest benefits via the most tech-savvy solutions ever made for mankind.

09 Sep 2021

Here’s How Digital Signage Can Help you Serve Global Patients!

Categories Digital Signage, Personal Author Prachi Singh

Initially, these digital signs can be extremely helpful for providing services in the best manner to patients from abroad. The majority of the digital signs including touch kiosks, LED scroll boards, digital way-finders, etc. are multilingual, which makes the job easier for you. Hence, language is no longer a barrier! A multilingual self help kiosk definitely beholds the future.


In this fast-paced environment, people do not want to spend another minute figuring out solutions, they want everything served to them in no time. With international patients onboard, your services need to be updated and quick enough to tackle such situations.


Digital standees or touch kiosks can help you understand their requirements in a better way with the help of interactive features. Patients would not feel the need to interact with staff about anything.


In such cases, a patient walking into the hospital has language barriers, a fear to be guided by the unknown. They might also feel dependent on middle men to guide them, but digital signage solves it all with its interactive & multilingual features!


Touchscreen directories can be easily configured to offer foreign language support depending on your business environment, it further improves communication with the patients. This also enables you to work at your maximum potential and unfold greater opportunities.


At times, people are going through a rough stage in life, the least they want is not to attract more stress. Digital signage can eliminate patients’ frustration keeping them engaged and help result in peaceful surroundings all the time.


With these processes, get an easy hold on content management, and customize it as per your needs and requirements. It can easily be done considering the target audience.


Many hospitals have dedicated help desks for international patients too but at times, they can be occupied. It might make the visitors hesitant to reach out for minor information including availability of nearby cheap lodges to stay, foreign money exchange, ATM, etc.


The solution we propose makes it easier for the healthcare facilities to serve them in an adequate manner.


We are here to help you begin with the incredible transformation. Contact us now.

19 Aug 2021

Why The Time Has Come to Replace Traditional Signages with Digital Signage Solutions?

Categories Digital Signage Solutions, Personal Author Prachi Singh


The usage of digital signage solutions has increased multiple folds over the period of time. It is undoubtedly because of the versatile functionalities it offers to organisations. Not only does digital signage software work well for a specific industry, but it adds more value to the same.


Digital signage solutions are a perfect hit for any specific industry dreaming desired results. Talking more about its usage, one can say that such advanced solutions are more reliable and hence, more effective than traditional signage systems.


Consider opting for digital signage solutions for centrally managing content on your TV screens ensuring that you add value to your customers’ experiences.


Amidst the chaos created by this global pandemic, more businesses have been understanding the importance of switching to digital signage software to digitize their static communications.


This can also help you update the content remotely however and whenever needed, without requiring your physical presence at the location.


Digital signage solutions offer numerous benefits as listed below:

  1. Faster Implementation- It is no secret that with the advancement in technology, the majority of the processes have picked up speed. Similarly, using digital signage software eliminates the long waiting time, ensuring results for time-sensitive marketing.
  2. Better Interactivity- Digital signage solutions provide a memorable experience for a user. This is another unmatchable quality that printed signage cannot compete with.
  3. Reduced Costs & Paper Wastage- In comparison to traditional signage methods, digital signage software is way more compatible with zero paper wastage, i.e. it is completely environment friendly, and also it helps reduce costs of printing too.
  4. Boost Impulse Purchase Sales- As per a study, digital signage solution increases possibility of a consumer to buy. It helps them make a faster decision for purchasing the item. Hence, it gives you another reason to begin with digital signage software today.
  5. Reduce Load on Manpower- Digital signage solutions allow you to give a break to your workforce, or put them onto more essential services. Boosting the efficiency of the employees has never been this easy.

Need more reasons to make up your mind in purchasing the right digital signage software? Say no more. We, at Sparsa, offer an end to end solution for changing your static communications to digital communications.

Starting from selecting displays to ensuring successful playout on each day to proactive monitoring & field support.

Our list of digital signage solutions includes :

  1. Screen selection – 1.5-inch display to displays equal to full wall size (20-30 ft or more), LCD, LED or E-Paper Displays.
  2. Media player selection – Android, Linux, Windows, WebOS, Tizen, Pi or Microcontrollers.
  3. Devising appropriate CMS as per media player (Cloud-based content hosting / local setup)
  4. Existing Content Adaptation as per screen type or New Content generation.
  5. Content scheduling as per location, day & daypart.
  6. Backend content play monitoring.
  7. Field support across 7 major cities (Delhi NCR, Mumbai, Pune, Hyderabad, Bangalore, Kolkata & Chennai) Feel free to contact us now, or book a free demo with our experts today! Make the most out of digital signage software before it’s too late.
17 Aug 2021

The Future of Digital Signage Display in The Modern Era

Categories Display Boards, Personal Author Prachi Singh


With the world progressing towards technological advancement, it has become easier to keep up with the latest trends with digital displays that include digital display boards, LED walls, digital signage standee, and what not!

Let’s talk about some of these life-changing advancements that have helped businesses outgrow in the present era.


Usage of Digital Display Board & Digital Signage Standee


The use of digital display boards and digital signage standee has increased multiple folds in the last few years, considering their capabilities and unmatchable advantages. Whether you are visiting a mall or a hospital, you would have seen these bright displays drawing your attention towards them. And guess what?


It is what they do! Apart from offering a flexible display option, digital display boards are often called the problem solvers too due to all the right reasons. Want to know how?


Cost-effective- Usage of digital display board results in guaranteed cost saving as it eliminates the costs of printings and installation every time. Its one-time installation charges serve the purpose for years! The same goes for digital signage standees too, they are a lot cheaper than printed standees and look more attractive too.


Environment friendly- Apart from helping you to stay in energy-saving mode, these digital display boards demote the use of paper, and hence they play a great role in environment conservation too. Imagine having an organized space with no cluttering but still being able to deliver the required information, that is what digital signage standees do.


Clutter-free display- Unlike printed posters or leaflets, digital display boards encourage modern and clutter-free spaces that give out the first-class impression to the visitors too. A win-win situation? Of course. Similarly, digital signage standee promotes the culture of modern equipped work environments.


Interactive Solution- These bright like LED digital display boards offer a smart yet interactive platform to the audience to keep themselves occupied and hence lower the perceived waiting time too, at least by 60%. Interactive digital signage standee can help your visitors make a quicker and better decision, and therefore, promotes sales too.


Centralized Control- The content being displayed on the digital display board can be changed or controlled by centralized or locally controlled systems. These are under the complete supervision of the admins. The same goes for the digital signage standee, display content can be changed remotely whenever and however needed without any hassle.


And that is not all. These super-effective technological solutions are what most businesses need in the current scenario to excel in terms of growth.


No matter if it is a digital display board or a digital signage standee, each of the solutions offered under ‘Digital Signage’ has proved to be highly useful.


Both of these incredible solutions- digital display board and digital signage standee have gained tremendous responses due to their effectiveness and various other reasons promoting their usefulness.


Today, most of the businesses, from F&B to entertainment, from insurance to finance, are leveraging the power of these incredible solutions like digital display boards and digital signage standee.


Both of these are extremely reliable and can be totally trusted even in case of harsh climate changes. Taking an example of the global pandemic when all hospitals, restaurants, etc. were told to move forward as per the COVID-19 guidelines, that is when the contact-less solutions worked miraculously.


Now, imagine getting important information without physically touching a leaflet or a menu, but instead just looking at the digital display board or the digital signage standee. How does that sound?


Sometimes, it is not just about keeping up with the latest trends, but also about keeping a note of the target audience’s requirements and needs. So, if you are among the ones who have not begun with these digital signage solutions till now, you are missing some great stuff.


Get your hands on the best digital display boards along with digital signage standee now. Contact our experts for a free demo today.

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