Case Studies

Solution proposed by us :

• A digital display to mange the content from one place.
• Content scheduling by day part to keep it relevant across day Ex breakfast promotion between 6 am- 11 am only.
• Customized content played for each guest i.e. Birthday & Anniversary wishes.
• Cross promotions of different resort properties.
• Show offers & things to do in and around the resort location.

Key Results :

• Increased guest delight due to personal messages being displayed.
• More inquiries generated for stay at other properties.
• Hundreds of information running simultaneously W/O clutter.
• No internal manpower dependency.
• Full control on quality of creative & its time/date for display at each resort.

Solution proposed by us :

• A single colour LED scroll board that costed less and had very limited bandwidth requirement to show updated text at all times.

Key Results :

• Low cost display was made so the option is scalable.
• Simple flash of sales numbers could be updated within minutes.
• Easy central content management & monitoring.

Challenges faced in regards to patient communication :

• Sharing useful health information on hospital’s social media page to engage its audience online.
• Hospital was maintaining doctor O.P.D schedule board manually, where every week there were changes in doctor time availability, it was a challenge to keep the board updated all times.
• Hospital had to display various – Doctor profile, success stories, achievement etc (for each of departments) without cluttering the receptions.

Solution proposed by us :

• Monthly development of animated content for patient education, used for online promotions .
• Digital signage to run doctor OPD boards.
• Use of video wall & digital standee to run useful patient information W/O cluttering reception.
• Day to day content adaptation & scheduling.Day to day content adaptation & scheduling.

Solution proposed by us :

• Increased Online engagement with hospital audience.
• Attractive presentation of information (Animated/ Video shoot) at hospital.
• Same day campaign implementation & Auto removal of information when obsolete.
• Hundreds of information running simultaneously W/O clutter.
• No internal manpower dependency.
• Proof of play maintained for each information displayed.

Challenges related to communication at the restaurants :

• Dynamic pricing for food menu was tough to implement.
• Location specific pricing model i.e. each location has different price points.
• Promotion of new launched products was tough to start & manage.
• No standard product mix, different at each outlet.

Solution proposed by us:

• Use of digital displays – Digital Menu Card.
• Centralized controlling of menu items & pricing from one location.
• Content adaptation & scheduling as per specific creative & screen location.
• Higher push/ More promotions of new products.

Key Results :

• Attractive presentation of information (Animated).
• ​Same day campaign implementation & Auto removal of information when obsolete.
• No internal manpower dependency.
• Successful & sustained mechanism for handling dynamic prices & food promotions

Communication challenges to be addressed:

• Clutter of information : Being a multi specialty hospital it had various patient related information – Doctor profile, success stories, achievement etc from each of departments such as Orthopaedics, Gynaecology, Neurology and more, Besides it also had mandatory information regarding hospital to be displayed. It was using multiple printed standees for same which were spoiling the aesthetics.
• Delay in implementation/ removal of information.
• Difficulty in managing no of exposure to specific information basis its importance.
• Large inter departmental coordination for implementation & upkeep of print material.

Solution proposed by us:

• Use of digital displays like Video walls, Standees & Commercial monitors.
• Centralized controlling of information by us.
• Content adaptation & scheduling as per specific creative & screen location.
• Content adaptation & scheduling as per specific creative & screen location.

Key Results :

• Attractive presentation of information (Animated/ Video shoot).
• Same day campaign implementation.
• Auto removal of information when obsolete.
• Hundreds of information running simultaneously W/O clutter.
• No internal manpower dependency.
• Proof of play maintained for each information displayed.