Technological advancements have enabled the voice activation to be embedded in devices like digital screens, smartphones, speakers or wearables. Amazon has led this democratization with the Amazon Alexa which can be accessed by anyone anywhere. Chatbot technology, made popular by e-commerce, is integrated in this system to enable customers to have purposeful conversations with the brand and delivery frictionless customer experiences instore. One of the most popular applications of this technology in retail are hands-free voice activated screens. These can be integrated into retail environments in terms of their design concept in strategic locations to enable intelligent and convenient interventions in the shopping journey.