Digital Signage Solutions Archives

16 Jun 2022

Making The Best Out of Digital Signage Solutions

Digital signage solutions are helping businesses worldwide to achieve great heights. These comprise several options to choose from, depending on the respective business’ needs and requirements. It is also said that by the year 2050, digital signage solutions are expected to make a boom within the industry. As mentioned earlier, this offers a multitude of solutions, from digital signage standee to LED boards, to digital display boards, or even so much more. These technological developments are a savior for humankind due to their unparalleled advantages, and many other benefits that they offer. Let’s read more about these in detail going forward.

More about Digital Standee

Beginning with the very powerful tool- digital signage standee. It is one of the most amazing digital signage solutions that one might have come across. Unlike the traditional printed standee, these are operated on power. External factors such as harsh climates or rain would not affect its performance at any point in time. Gone are the times when people used to get the information printed on the sheets and get them framed in a portable standee structure. Now times have changed, and even the requirements.

With the digital advancements ongoing in the present era, it is evident that people are more glued to their screens the most now than anytime ever. Hence, catching their attention is not an easy task these days. This is exactly where digital signage standee comes into the picture. These standees are self-sufficient. Least affected by the external factors, this miraculous solution offers people to solve a big list of their problems. Whether the issue is of language or saving time, these digital signage standees are an instant hit.

In this fast-paced world, everyone desires to be noticed with minimum spending. Digital standee serves as a self-help kiosk, it can be interactive or non-interactive depending on the user’s requirements. Earlier when businesses used to require physical staffing to solve petty queries, now just a digital standee can do the job. It can be customized as per the preferred language of the users and can act as a multilingual tool as well. Moreover, it is beneficial for all kinds of businesses across the world. From healthcare to retail, from foods & beverages to education; it has a wide range of benefits.

Apart from making things easier for a business owner, they also ensure smooth operations at the audience’s side. It eliminates the factor of frustration that one might develop on non-working or slow-paced work of some machine. Most importantly, this solution is a cost-effective way to ensure the optimal growth of any business. Hence, one can get the majority of all the benefits a digital standee provides without burning a hole in their pocket. Sounds great, right?

And this is not it! This was just a start on how digital signage solutions can help businesses learn and grow seamlessly.

Digital Display Boards & Their Advantages

Now talking about digital display boards, these are another quite amazing solutions that come under digital signage. Said in easy words- a better, cheaper, yet reliable display of critical information making the best use of technology. Everyone knows how in earlier years, there used to be billboards made out of cloth/ paper for displaying the information that needed to be promoted. That was, undoubtedly, one of the most time-consuming and expensive methods to seek the attention of the desired target audience. But now, the tables have turned. It is no longer the same.

In today’s date, if a business wants to catch the attention of the desired audience group, they are expected to make the most out of the technological advancements while spending a lesser sum of money altogether. Digital display boards under digital signage are a one-stop solution. From being very affordable to being an eye-catcher, a business can surely make the most out of it & reach great heights in a comparatively lesser span of time.

These display boards work well for each industry- from hospitality to retail, or from education to healthcare. There is no industry that this miraculous solution cannot cater to. Taking an example of the education sector here, one can depict how seamless things can be at an educational institution that is already equipped with digital boards for the convenience of all- students, teachers, staff, etc. Imagine a situation where the school might need to convey about an upcoming holiday to the parents as well as children, they can simply put out the information on these boards, and let them do their job.

Similarly, all other sectors can do the needful depending upon their business’ needs and requirements. In the current era of outstanding technological advancements, it is always necessary to stay ahead in the game, concerning your competitors so that you do not lose any business going further. Staying in the lead position also allows you to establish your monopoly with your loyal customers. Today, customer engagement might be one of the most difficult things to achieve, but with the right use of digital signage solutions, one can make a grip for a longer time.

Sounds interesting? Wish to get started? You are definitely at the right place. Connect with our experts at Sparsa Digital today who can help you with the best solution tailored to the needs and requirements of your business, ensuring that it resonates with your ultimate goal. Get in touch with us today.

19 Aug 2021

Why The Time Has Come to Replace Traditional Signages with Digital Signage Solutions?

The usage of digital signage solutions has increased multiple folds over the period of time. It is undoubtedly because of the versatile functionalities it offers to organisations. Not only does digital signage software work well for a specific industry, but it adds more value to the same.

Digital signage solutions are a perfect hit for any specific industry dreaming desired results. Talking more about its usage, one can say that such advanced solutions are more reliable and hence, more effective than traditional signage systems.

Consider opting for digital signage solutions for centrally managing content on your TV screens ensuring that you add value to your customers’ experiences.

Amidst the chaos created by this global pandemic, more businesses have been understanding the importance of switching to digital signage software to digitize their static communications.

This can also help you update the content remotely however and whenever needed, without requiring your physical presence at the location.

Digital signage solutions offer numerous benefits as listed below:

Faster Implementation- It is no secret that with the advancement in technology, the majority of the processes have picked up speed. Similarly, using digital signage software eliminates the long waiting time, ensuring results for time-sensitive marketing.
Better Interactivity- Digital signage solutions provide a memorable experience for a user. This is another unmatchable quality that printed signage cannot compete with.
Reduced Costs & Paper Wastage- In comparison to traditional signage methods, digital signage software is way more compatible with zero paper wastage, i.e. it is completely environment friendly, and also it helps reduce costs of printing too.
Boost Impulse Purchase Sales- As per a study, digital signage solution increases possibility of a consumer to buy. It helps them make a faster decision for purchasing the item. Hence, it gives you another reason to begin with digital signage software today.
Reduce Load on Manpower- Digital signage solutions allow you to give a break to your workforce, or put them onto more essential services. Boosting the efficiency of the employees has never been this easy.

Need more reasons to make up your mind in purchasing the right digital signage software? Say no more. We, at Sparsa, offer an end to end solution for changing your static communications to digital communications.

Starting from selecting displays to ensuring successful playout on each day to proactive monitoring & field support.

Our list of digital signage solutions includes :

Screen selection – 1.5-inch display to displays equal to full wall size (20-30 ft or more), LCD, LED or E-Paper Displays.
Media player selection – Android, Linux, Windows, WebOS, Tizen, Pi or Microcontrollers.
Devising appropriate CMS as per media player (Cloud-based content hosting / local setup)
Existing Content Adaptation as per screen type or New Content generation.
Content scheduling as per location, day & daypart.
Backend content play monitoring.
Field support across 7 major cities (Delhi NCR, Mumbai, Pune, Hyderabad, Bangalore, Kolkata & Chennai) Feel free to contact us now, or book a free demo with our experts today! Make the most out of digital signage software before it’s too late.

19 Aug 2021

Why You Must Consider To opt for Digital Signage Solutions ?

With the rise in technological advancements in the present era, it has become rather easy to grab more eyeballs. It is only possible while using the latest available assets that we have.

It includes digital signage boards and the wide variety of solutions it offers to all major industrial sectors. From retail to logistics, advanced solutions like digital display boards and digital signage standee make things easier for all business types.

These solutions are highly effective, from grabbing the attention of more people to saving time for each one of them.

Are you also among the ones who are still struggling to get more customers on board?

We are here to help you get familiar with some tech-savvy solutions that might save your time as well as money altogether. Replacing the regularly printed standees with a digital signage standee can be a smart choice!

It is very beneficial in making your spaces clutter-free, helping them look more advanced, as well as they are well-known for reducing perceived waiting time too. Similarly, digital display boards are also recommended for all businesses, irrespective of their size and domain.

They are a great tool in helping viewers land on the final conclusion sooner. Hence, whether it is a digital signage standee or a digital display board, it can bring your enterprise a lot more even than expected.

You Know Why Opting for Digital Signage Solution is a Smart Choice

Digital signage solutions are dynamic, and they are aligned as per the latest technology. They act as a catalyst for solving problems for businesses.

Talking more about digital signage standee, one can easily say that not only it is cost-effective, but acts as a sales booster too. The same goes for a digital display board too. It is very effective to convey crucial information to your visitors but also helping them in making critical decisions.

Both the digital signage standee and digital display board are very flexible when it comes to upgrading the displayed content as well. One does not require to be physically present for doing the task, rather their locally/ centrally managed systems are smart enough for this.

People have been relying more on digital display boards more now than ever, but there has not been a significant increase in the presence of digital signage standee.

Leveraging the power of such powerful tools can take businesses to new heights in a comparatively lesser period of time. Using digital display boards increases your market value in real-time, boosting the in-store presence of potential customers.

However, on the other hand, digital signage standees comprise a great way of driving up sales, boosting margins alongside. Until this decade, it had never been so easy using digital signage software at such cost-effective pricing, but now it is possible.

One can also consider that digital display boards or even digital signage standees are among the most customizable forms of publicity, and therefore, this is one of the biggest advantages that enterprises can avail while making a purchase of the same.

These highly advanced tech-savvy solutions (those like digital signage standees or a digital display board) demand minimal maintenance, or are often considered as a one-time purchase. It saves you the time of getting new prints every time you wish to change the display content.

It saves your energy and money as well. These are among the top trusted sources when it comes to helping potential customers making a decision. They tend to rely on these bright LED attention-grabbing displays prior to making a purchase.

Boost Your Sales with Tech-savvy Digital Signage Solutions Today

According to Independent Retailer, digital signage can increase overall sales volume by nearly 32%. Digital signage standee offers an interactive gateway that allows visitors to understand the brand’s motive in a much clear manner, also it helps businesses to communicate with their customers efficiently.

Digital display boards, too, are a great way to advertise your brand’s unique identity in a seamless manner. We are already in an era where effective marketing is a thing. If you did not do it right, you did not do it at all.

Whether it consists of introducing loyalty programs or enhancing business strategies, digital signage solutions can help make things easier for you. So, if you are still wondering, can a digital signage standee or a digital display board be capable of bringing the required target audience towards your brand?

You are just at the right place. Our experts at Sparsa can help you pick customized solutions under digital signage, specifically tailored as per your needs and requirements. Connect with us today and begin your journey with digital signage solutions now.

From digital signage standee to the digital display board, we got it all for you. Feel free to reach out to us for your queries

02 Aug 2021

Reasons to Get Started with Digital Signage Solutions Today

Undoubtedly, Digital Signage software has emerged as a powerful tool that can be used in countless ways to take your business to new heights. Organizations across various domains have started leveraging the power of this technology to meet the unique & tailored demands of the customers. Adding value to your services requires something extra! And that’s where Digital Signage solutions come into play. Whether it is about increasing a company’s visibility multiple folds or creating better impressions or improving communication with the customers, it covers all.

So, are you ready to know more about this miraculous solution?

In this era of ever-changing technology, one needs to move fast in order to stay ahead. There is a possibility that people might have become accustomed to the traditional display methods but there is always a scope of improvement, and digital signage software acts as a catalyst in this process!

Continue reading to know more about some of the great benefits that such solutions can provide, and we hope it will change your mind:

Saves Time- The first, and the foremost benefit of utilizing the power of digital signage solutions is that they often help companies save time.

Unlike traditional displays, it requires almost zero or negligible time to change digital displays as and when needed. It eliminates the need of getting regular printouts, hence saving your time and money altogether.
Clutter-free Display- Another benefitting reason to move forward with this advanced solution is space utilization. Unlike printed posters or standees which require more space & lead to a disorganized display, digital signs help you maintain a clutter-free space.

Moreover, advertising in a modern way using digital signage software gives you more chances to redirect the audience towards a positive brand image.
Cost-Effective- Apart from the initial installation of the digital screen, you would not be bearing any other extra costs. Unlike traditionally printed menus or leaflets that require timely replenishment, digital displays are in your control completely. So, if you are still thinking why choose digital signage solutions, your answer is right there!
Greater Attention- In comparison to old-fashioned displays comprising standees, flex boards, and more, it is proven that digital signs have a higher retention rate. People tend to recall these signs for a comparatively longer period of time (approximately over 80%) due to combined features like movement, graphics, sound, etc.
Lower Perceived Waiting Time- No one likes to wait in lines! With the use of digital signage software, you can help your potential customers by eliminating the waiting factor. This way, they can form their opinion on what they need to buy/ shop for, before actually getting to the source.

According to research by Checkout Lines, 69% of shoppers said that waiting lines are the most irritating part of shopping! We hope we just helped you eliminate that factor via digital signage solutions.

Still, looking for more reasons to get started with digital signage software? Need not worry, our experts got your back. Contact us today to book a free demo consultation that will help you jump to a conclusion!

21 Mar 2021

Leverage The Power of Digital Signage Solutions Today

In this era of continuous and fast-paced technological advancements, it has become important to stay ahead as per the latest trends in the market. Digital signage solutions is of great help when it comes it advertising or communicating with your prospects/ customers in a remarkable manner.

It makes sure that you leave a memory in their minds, and makes their experience unforgettable. The need for digital resources ignites the need for modern solutions such as digital signage software, digital signage standee, and much more.

With time passing by, a huge number of industries have signed up for these advanced technological solutions to make the most out of them.

This is why You Need to Get Started with Digital Signage Standee

Digital signage standee that runs on digital signage software has numerous advantages. Apart from grabbing the eyeballs of as many people as they can, they are quite effective in helping businesses achieve the desired results in a comparatively lesser period of time.

It is possible because of their other high-end functionalities including the ability to save time, money and physical energy; the ability to be environment friendly, and whatnot! Digital signage standees are in much higher demand because of the advantages listed below:

These modern tech-based solutions are the most compatible forms of publicity and advertising the human race can witness till the present era. These attention-grabbing displays are among the most affordable solutions considering the other factors and results alongside.

Digital signage software is a complete boon for all kinds of businesses irrespective of their size or industry. It is proven to boost sales along with increasing profit margins at the same time.

Digital signage standees are highly effective because of their remote/ centrally managed control systems as well. Physical availability of an individual is not at all required, changes in the displayed data can be made easily from the connected devices ( for eg- mobile phones, laptops, desktops, etc. )
Digital signage software is the most cost-effective solution that helps businesses to spread their vision and mission to the masses. It also makes sure that the message is clearly transmitted without any loopholes.

It helps organisations cut extra costs of packaging, distribution, and other irrelevant processes that are now obsolete. Moreover, making information available to the audience via digital means is the need of the hour.
This is a fact that most of the established traditional businesses neglect the importance of social media presence. Usage of digital signage standee under digital signage solutions promotes the online presence of a business entity as well as helps them increase offline and online sales too.

It provides just the relevant information to your prospects that you lookup for on the internet. Resources like digital signage standee act well as a self-help aid too. This allows businesses to lease on the number of employees or deployment of people on more important tasks rather than just attending to the visitors.

For eg- Digital signage software is a great help in the hospitality sector too, where you are required to attend to a larger number of guests on a daily basis, but then you can control which one requires personal attention or not.
Another interesting advantage of opting for digital signage software or a digital signage standee is ‘automation’. Business entities cannot only change the displayed content as per their ease but also it can be set to change automatically as well.

Automation plays an important role in the present era when goals are meant to be met in the blink of an eye. It saves a lot of time, energy and money all in the same place. That is why more and more business organisations have begun to understand the importance of it.
Undoubtedly, information displayed via a digital signage solution such as a digital signage standee has higher retention and recall rates for a passer-by. People tend to remember video/ image displays more frequently rather than just text.

It makes the experience memorable for the viewers. Thanks to these beautifully optimized images/ videos are making it easier for people to understand the brand’s message clearly.

These digital displays can also be outfitted with video cameras for further security analytics via video monitoring.

Conclusion

As a final note, it can be concluded that digital signage software is a must-have for all business entities to ensure greater results in a lesser period of time. Not just one, but digital signage standee offers a list of advantages that include working capabilities irrespective of severe weather conditions.

According to a study on checkout lines, 69% of shoppers feel long waiting queues while shopping as most irritating, but on the other hand 84% of those witnessed a perceived lower waiting time while being busy observing the digital signage software.

Still confused? We, at Sparsa, can help you tailor the perfect solution as per your requirements. Get in touch with our experts today and witness the power of these highly powerful technological solutions.

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