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Tag Archives: Digital Signage Software

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07 Dec 2021
Modernizing-Wayfinding-with-Digital-Signage-

Modernizing Wayfinding with Digital Signage

Categories Digital Wayfinding Signage, Personal Author Prachi Singh

In the modern times heading forward in the 21st century, it has become important to be very clear & precise in your goals. Undoubtedly, digital signage holds a promising future for all kinds of businesses, if utilized in a proper manner.


With the majority of the technological functionalities going online, it is high time that digital wayfinding gets the right direction too. Yes, that is right. Digital Wayfinding signage is already in the markets helping a lot of businesses make the most out of it.


This has become more important especially in the times when the global countries are hit by a deadly pandemic. Way-finder signage can be a saviour allowing people to have access to various benefits that we will talk about later in our blog.


In the year 2021, the majority of people find Google maps indispensable. Wouldn’t it be great if everyone who visits your business location, the facility gets to reach the desired premises without even bothering your staff or hampering their productivity at all?


This is exactly where Way-finder software can help you. Whether it is retail, healthcare, or any blooming industry that we talk about, it has become absolutely essential to save time and effort for yourself as well as your potential customers.


Digital wayfinding signage picks up where Google Maps leaves off. Since these maps can only help people reach a specific location, it is further required to acquire Way-finder signage that can help people beyond that.


For instance, a patient enters the hospital premises and wants to visit the eye care section. Since the hospital is spread across a larger area, it can become difficult for him/ her to find out the desired section without getting confused, or without asking for help.


Here, Way-finder signage is what comes into play! These visual maps available on mobile phones, or other electronic devices are interactive in nature, and can easily help an individual in no time.


This also acts as a saviour for your staff that does not need to be bothered by petty guidelines. Another great advantage of such voice-activated signage is that it saves a lot of time and energy by allowing people to give voice commands.


Those who are either running short on time or who are not comfortable in writing down the commands can easily look up to help with Way-finder signage. Isn’t that just great?


Continue reading to look out for more advantages that digital wayfinding signage offers:


● Eliminating Confusion- Wayfinder software is extremely helpful for first-time visitors to a specific building, facility, college, or museum. It helps people reach straight to their desired location without letting them wander off to an unwanted space or any unsafe spot on the premises.


● Easy Installation- Wayfinder signage is among the easiest installation processes for any individual. A person gets the liberty to download as per choice on their available electronic devices, or they can simply use help from the pre-installed navigation screens at the facility to save some more time and effort.


● Fast Updates- Unlike traditional printed sign boards, there are faster updates on digital wayfinding signage software even in the event of the slightest of changes. For example, if a doctor’s cabin is changed or a lecturer’s office is shut down due to maintenance, the management can easily update it on Wayfinder software on short notice for greater impact.


Ready to Level up with Wayfinder Software?

No one wants to wander around wondering which corridor to take to reach a certain spot in the facility. Voice-activated signage definitely makes it better to navigate to the desired locations just in a matter of a few seconds.


Unlike two-dimensional signs or printed signboards, digital wayfinding signage is way ahead of time! It makes sure that your business and your potential customers maintain a friendly relationship while being there to each other’s rescue.


Wondering what’s the next step?


Get in touch with our experts at Sparsa Digital to know more about Wayfinder software and how it can help your business reach great heights in no time. Our team makes sure that you get a tailored approach as per your concerns and provides the best solution to resolve the issues.


Sounds interesting?
Contact us today at https://www.sparsadigital.in/contact and learn how we implement the usage of the best systems to meet your needs.

24 Nov 2021
Digital Signage in Transport Sector

Implication of Digital Signage in Transport Sector

Categories Digital Signage in Transport Sector, Personal Author Prachi Singh


In this era of high-tech speed, undoubtedly, digital signage in transport sector is taking over the world by storm.

It is because of various factors including better customer experience, improved productivity, lowered costs, and so much more. These small digital display screens are no less than wonders.


The impact generated via static signs is almost insignificant now. The audience is diverted more towards the digital display boards due to quite obvious reasons. This type of interactive technology promotes the elevation of a generation at a wholesome level.


It allows the customers to not just virtually view the product before making the final call, but also to know about its advantages, appearance, hands-on experience, and more.


The transportation or logistics industry is among the worst hit by the global pandemic. COVID-19 pandemic taught us all to stay at home until and unless it was necessary to travel.


Although travel and necessary commutations have begun all across the globe, it is still not completely safe outside. This is exactly where digital signage can help make the lives of people easier.


In a country like India, people today prefer contactless payments over cash at the majority of facilities. This includes hotels, travel, healthcare, etc.


Therefore, this is how digital signage in transport come into the picture:

  1. Dissemination of crucial information- While thousands of people commute via public or private transportations on a daily basis, there is always a great opportunity to spread information regarding any important event, or something related.


    This makes the information flow in a faster and secure manner. Small digital display screens at the travel stations can also act as a tiny source of infotainment for travellers. This might also include the display of other vital messages in case of an emergency, or storm prediction.


    Digital display boards can also be customized to display time, temperature, and other crucial updates for the commuters.

  2. Easy Navigation or Wayfinding- Since digital display boards and are not the only solutions under digital signage, the transportation sector can utilize the other means of voice-based wayfinding to make it easy for specially-abled people to travel in public transports.


    This can be a helpful as well as a fun experience for the passers-by. This also elevates the traveling experience for an individual making sure they become loyal to the specific services.


    Even at an airport, when terminals are constantly changing as per each flight, announcements on digital display boards can be of great help to the people.

  3. Lower Perceived Waiting Time- Another interesting reason for the transportation sector to opt for the usage of digital signage can be stated as its ability to allow people experience a lower perceived waiting time.

    This means if a passenger is there waiting on a bus stand in a queue, and simultaneously he/ she is spending their time on the graphical visualization on the digital display board, there is a higher chance that they perceive comparatively lower waiting time, in comparison to a person who is doing absolutely nothing while standing in the queue.

  4. Additional Revenue- The most interesting advantage ever of moving forward with digital signage is this. An additional source of revenue generation never hurts anybody.

    While digital signage in transport sector give you a platform for a smoother flow of information, they also serve as a great platform to earn some extra bucks! Third-party advertising can always be an open option to explore both- by the brand as well as the travel sector.

    It is not easy to grab thousands of eyeballs on a regular basis, and what’s better to make some easy money out of it? Hence, there is not just a single benefit of making the best out of those small digital display screens but so many advantages to say no to.


    Still thinking about it? This is just the tip of the iceberg. Probably there are so many other ways in which digital signage solutions can help a business achieve the greatest benefits in no time.


    At Sparsa, we ensure you get the tailored solution as per your needs so that it saves your time, money, and energy altogether.


    Connect with our experts today and do not miss an opportunity to take a deep dive into the ocean of endless opportunities beginning while using digital display boards now.
17 Nov 2021
Reason to Opt for Digital Signage

Reasons to Opt for Digital Signage Now

Categories Digital Signage, Personal Author Prachi Singh

In the era of the rapid evolution of technology, a country like India has witnessed a steady growth in terms of digital signage that includes the usage of extraordinary hardware like LED boards, digital standee, and much more.


Today, more and more business entities have started leveraging the power of digital interactive standee and similar solutions to attract a larger number of eyeballs in a shorter span of time.


It is important to note that this particular industry is expected to rise multiple folds in the coming years, as per numerous surveys conducted.


As the country moves towards a fast progressing world, it is necessary to stay ahead in line so that the utilization of available resources comes in handy. There are numerous advantages that a digital display board or a digital standee offers to businesses.


From saving their time & money altogether, to bringing them valuable prospects, these wonderful solutions under digital signage can do wonders! Starting with a digital interactive standee, the following mentioned are some valuable outputs that it can provide while being a one-time investment:

● It gives the businesses an opportunity to skip using a human resource that might once be required for dedicated queries from the audience. Hence, staff can be used more judiciously, at positions that require more attention.


● A digital interactive standee, undoubtedly, is a very powerful visual tool to grab more eyeballs of the passers-by making sure it leaves a powerful impact on their minds. This also encourages sales & increases their online presence simultaneously.

On the other hand, a digital standee also works similarly to a digital interactive standee. The primary aim here remains the same- to get more leads and generate even greater sales. From a business’ point of view, it is really necessary to deliver the right message to your respective target audience. This is exactly where a digital standee comes into the picture, here’s how:


● It has been observed that a video tends to leave a greater impact on a person’s mind than a static image. Hence, a digital standee is a great tool to give voice to your brand. It can convey your brand’s message to the potential customers loud and clear so that you don’t have to worry.


● Unlike other printed resources like posters, leaflets; a digital standee saves much of your time as well as money. One does not need to spend more on printing. Also, investing in a great solution like a is a one-time investment, and hence requires almost zero or no maintenance.


● Another unmatchable benefit is its portability. It is easy to port or transport as per the required situations and makes the process hassle-free completely.



Last, but not least comes to the digital display boards. These hardware solutions under digital signage serve as a complete boon for humanity. The great benefits offered by these are mentioned as follows:


● A digital display board is among the best visual tools that help businesses in branding, circulating the right messages, and much more. If utilized in the right manner, it can provide optimum results for a business entity that includes major sales in the long run.


● Unlike printed posters or advertisements, a digital display board is capable of grabbing the attention of the masses from a certain distance easily. It is also known for its capability to survive in harsh weather conditions, which makes it a perfect fit for all kinds of businesses.


● It also reduces the perceived waiting time for an individual. For instance, if a person is waiting in a queue for his/ her turn, visual communications offered by a digital display board tends to lower their waiting time by a considerable amount of time.


These were some of the greatest benefits offered by the best solutions under digital signage. Still looking for reasons to start over? Connect with our experts at Sparsa Digital today.


We make sure that our team consisting of impeccable experts provides you with the best possible solutions tailored as per your needs and requirements.


Get in touch with us now, so that you do not miss out on the greatest benefits via the most tech-savvy solutions ever made for mankind.

28 Oct 2021
Digital tent Card

Make Use of Digital Tent Cards as Effective Marketing Tactics!

Categories Personal Author Prachi Singh


Still, wondering how using digital tent cards can be a perfect marketing tool for your business?


Sometimes referred to as table tents, tent cards can be defined as mini billboards that are often considered as a highly effective method for displaying a company’s logo with a branding message for the target audience.


Going digital with such a great promotional tool can take your business to new heights in no time. Digital tent cards can be a hit for all industries from cinemas to restaurants, whether it is about promoting the latest specials or happy hours.


These compact displays can be placed easily on countertops, desks, reception areas, etc., and are also efficient in grabbing the attention of the visitors wherever placed.

Unlike printed tent cards, the content displayed on these mini tent cards can be changed remotely without worrying about taking out new prints every time. Depending on the businesses’ display area requirements, these are easily available in varied sizes from 2 inches to 10 inches.


Make sure not to miss any opportunity when it comes to branding!

Apart from displaying your special offers or ongoing promotions, these mini digital displays can also be used to provide QR codes for instant payment processes.


It eliminates lengthy processes and provides consumers with ease of contactless options to avail of. These cost-effective displays just have a single one-point agenda, i.e., to grab visitors’ attention.


One of the best virtual marketing tools a business can ever opt for!

Have you started with it yet? Get involved before it’s late. Book your free demo with us now!

18 Sep 2021
Display your message crystal clear

Display Your Message Crystal Clear with Next-generation Wall Displays!

Categories Personal, Video Wall, Video Wall Solutions Author Prachi Singh


Know it all about the large fascinating LED walls here. We all have often seen walls in a healthcare facility being cluttered with countless posters, one over the other, creating bad visuals and definitely, useless to deliver any specific message to the audience. With technology rapidly seeping into our lives, we bring you the best solution here, i.e. LED walls. Generally people says its Wall Displays.


Irrespective of the surroundings, these bright attention-grabbing walls can be mounted anywhere, inside or outside the healthcare unit.

Being weather-proof, these are an immense hit even in the most unfavourable circumstances where the paper posters might just not survive. LED walls are flexible and rigid, making them relatively simpler to maintain, even when compared to large-scale wall projectors.


One can totally manage the placements based on the distance from where you want to display the information.


Being one of the most trending products in modern age digital display screens, these cost-effective LED walls come with hassle-free installation, and with reduced potential costs for repair.


In comparison to any other display methods, these are compact hence taking up only space as much as required giving you complete control over the content management in a digitalized manner. Excel in grabbing the most eyeballs, all at once, and ensure higher ROI with out-of-home advertising.

Looking for more reasons?

Get in touch with us today and get started!

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