- Project Customized Digital Standee
- Category Motorcycle Industry
- Client Leading Motorcycle Industry (Multiple Locations)
Background
A renowned two-wheeler company with a strong presence across India sought a digital solution to enhance customer engagement in their showroom outlets. They aimed to display dynamic content, including promotional campaigns, vehicle prices (tailored by state), and feature highlights, to visitors and customers in waiting areas.
Challenge
The project posed unique challenges:
- Uniform Design: Ensuring a consistent standee design across all showrooms.
- Content Customization: Displaying location-specific pricing and promotional details for vehicles.
- Tight Timelines: Meeting strict deadlines for production, dispatch, and installation at multiple locations nationwide.
Solutions
Our team developed a solution comprising uniformly designed 55″ & 65″digital standees equipped with tailored content capabilities. The standees featured:
- Dynamic Content Display:
- Vehicle prices customized for each state.
- Promotional campaigns and offers updated in real-time.
- Engaging and Informative:
- High-resolution screens to captivate visitors in waiting areas.
- Visually appealing templates ensuring brand consistency across outlets.
- Centralized Content Management:
- A cloud-based system enabling remote content updates for all locations.
- Seamless content scheduling to align with campaigns and promotions.
Execution
Despite the tight timelines, we executed the project with precision:
- Manufacturing:
- Standardized production of standees, ensuring uniformity in design and quality.
- High-grade materials for durability and aesthetics.
- Content Integration:
- Preloaded location-specific content tailored to each outlet.
- Flexible templates allowing easy updates for future campaigns.
- Nationwide Deployment:
- Coordinated dispatch to various cities across India.
- Skilled installation teams ensured timely setup in all outlets.
Impact
The digital standees have transformed the in-store experience for Honda customers by:
- Enhancing visitor engagement through dynamic and localized content.
- Streamlining communication of promotional campaigns and pricing.
- Strengthening the brand’s innovative and customer-centric image.
Conclusion
This project underscores our ability to deliver customized digital solutions at scale within challenging deadlines. By providing Honda with uniform yet location-specific digital standees, we have set a benchmark for efficient and impactful in-store communication solutions.
To learn how our digital solutions can revolutionize your customer engagement, contact us today!