Electronic Shelf Labels (ESL) is a digital display that is used to show the price and other information about products on a store shelf. It is typically used in retail stores to replace traditional paper price tags and can be easily updated remotely. This allows retailers to quickly and accurately change prices, promote sales, and update product information. Electronic shelf labels can also be used to track inventory and analyze customer behavior.
Specification:
Features and Benefits
Additional Information
1.54″, 1.8″, 10.2″, 13.3″, 2.13″, 2.66″, 2.9″, 3.0″, 3.7″, 4.2″, 4.4″, 5.8″, 7.5″, 8.2″
Blade Series, Essence Series, Sheild Series, Valley Series
Red, Black, White
Feature |
Traditional Paper Labels |
Electronic Shelf Labels (ESL) |
| Cost Efficiency | Low upfront cost, but frequent replacements increase long-term expenses. |
Higher upfront cost, but long-term savings due to durability.
|
| Content Updates | Time-consuming manual updates across multiple locations. |
Instant updates via centralized CMS with no manual intervention.
|
| Accuracy | Prone to errors during manual label changes. |
Automatic updates ensure consistent and accurate pricing.
|
| Durability | Easily damaged by wear, tear, or environmental factors. |
Robust and long-lasting, resistant to dust, water, and sunlight.
|
| Eco-Friendliness | Generates paper waste with frequent replacements. |
Reduces paper use, promoting sustainable business practices.
|
| Customization | Limited design and size options. |
Fully customizable with branding, QR codes, or dynamic content.
|
| Interactivity | None. |
Supports dynamic content, QR codes, or NFC for interactive engagement.
|
| Real-Time Updates | Not possible. |
Enables real-time updates for pricing, promotions, or stock levels.
|
| Integration | Cannot integrate with inventory or POS systems. |
Fully integrated with POS systems for seamless operations.
|
| Customer Experience | Static and less engaging. |
Dynamic, modern, and visually appealing for customers.
|
Electronic Shelf Label how it works?
ESLs connect to a central system via wireless technology (e.g., RFID or Bluetooth) and update product information automatically when prices or details change.
What retailers use electronic shelf labels?
Stores like Walmart, Best Buy, and Zara use digital price tags to display real-time prices.
What is an electronic shelf label?
An Electronic Shelf Label (ESL) is a digital display used on retail shelves to show product information (like price and name). It uses e-ink technology and can be updated remotely.
Are electronic shelf labels worth it?
Yes. ESLs save labor, ensure accurate pricing, enable real-time updates, and improve the customer experience.
How long do electronic shelf labels last?
Typically, ESLs last 7 to 10 years, depending on the battery and display technology.
Who are the top ESL manufacturers?
Top manufacturers include SES-imagotag, Pricer, SoluM, Zebra Technologies, and Hanshow.
Who uses electronic shelf labels?
Retailers in supermarkets, electronics stores, pharmacies, and more use ESLs to update pricing and product information easily and accurately.
How do digital price tags work?
Digital price tags, or electronic shelf labels (ESLs), work by displaying prices and product information on e-ink or LCD screens. When a retailer needs to update prices (due to discounts, stock updates, or promotions), the information is sent to the ESLs from a central system using wireless communication (e.g., RFID, Bluetooth, or Wi-Fi). The update is applied instantly across all connected digital labels. This technology helps retailers maintain accurate, up-to-date pricing in real-time with minimal labor required
