“Lift and Learn” and “Pick and Play” technology are retail strategies that use technology, such as RFID (Radio-Frequency Identification) tags and QR codes, to enhance the customer’s in-store experience. These technologies allow customers to interact with products in a more interactive and engaging way, by linking physical products with digital content.
For example, a customer may pick up a product from a store shelf and use their smartphone to scan a QR code, which will then display additional information about the product, such as a video demonstration or customer reviews. This allows customers to learn more about the product and make a more informed decision before making a purchase.
Similarly, RFID tags attached to products can be used to trigger digital content when a customer picks up a product, or place it on a designated area in the store. This can include information such as product manuals, videos, or customer reviews, giving customers a more interactive and engaging experience.
Overall, this technology allows retailers to create a more engaging and interactive shopping experience for customers, and also provides customers with more information to make informed purchase decisions.
The concept :
The screens has buttons, that are connected with specific bottles, when one picks up any one of those bottles the relevant creative to that bottle plays. I.e
Bottle A – Creative A
Bottle B – Creative B
Bottle C – Creative C
What it drives :
Sales, by giving product information at right time to help in decision making
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