“Lift and Learn” and “Pick and Play” technology are retail strategies that use technology, such as RFID (Radio-Frequency Identification) tags and QR codes, to enhance the customer’s in-store experience. These technologies allow customers to interact with products in a more interactive and engaging way, by linking physical products with digital content.
For example, a customer may pick up a product from a store shelf and use their smartphone to scan a QR code, which will then display additional information about the product, such as a video demonstration or customer reviews. This allows customers to learn more about the product and make a more informed decision before making a purchase.
Similarly, RFID tags attached to products can be used to trigger digital content when a customer picks up a product, or place it on a designated area in the store. This can include information such as product manuals, videos, or customer reviews, giving customers a more interactive and engaging experience.
Overall, this technology allows retailers to create a more engaging and interactive shopping experience for customers, and also provides customers with more information to make informed purchase decisions.
The screens has buttons, that are connected with specific bottles, when one picks up any one of those bottles the relevant creative to that bottle plays. I.e