Digital OPD Boards for Hospital Chain - Sparsa Digital

OPD

Project Hospital Industry
Category Different Clients
Clients Healthcare
Time Continue

Description

North – East India

About the setup :
One of our partner hospital chain running operations in many parts of the North-East of India

Challenges faced in regards to patient communication :

Sharing useful health information on hospital’s social media page to engage its audience online.
Hospital was maintaining doctor O.P.D schedule board manually, where every week there were changes in doctor time availability, it was a challenge to keep the board updated all times.
Hospital had to display various – Doctor profile, success stories, achievement etc (for each of departments) without cluttering the receptions.

Solution proposed by us :

Monthly development of animated content for patient education, used for online promotions .
Digital signage to run doctor OPD boards.
Use of video wall & digital standee to run useful patient information W/O cluttering reception.
Day to day content adaptation & scheduling.Day to day content adaptation & scheduling.

Key Results :

Increased Online engagement with hospital audience.
Attractive presentation of information (Animated/ Video shoot) at hospital.
Same day campaign implementation & Auto removal of information when obsolete.
Hundreds of information running simultaneously W/O clutter.
No internal manpower dependency.
Proof of play maintained for each information displayed.

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