- Project Engage & Learn
- Category Retail
- Client Oral Care Brand
Background
A globally renowned oral care brand sought to create a unique, live engagement experience for visitors at chain grocery stores across India. The objective was to provide an interactive way for customers to connect with the brand while showcasing its product benefits in an engaging and informative manner.
The brand also required the capability to:
- Track hardware performance and visitor engagement remotely.
- Update communication materials instantly without physically visiting the stores.
Challenge
The key challenges were:
- Designing an engaging, interactive setup that seamlessly integrated with the product display.
- Enabling real-time content updates and tracking visitor engagement metrics.
- Ensuring the hardware was robust and could perform consistently in high-footfall retail environments.
Solution: Interactive In-Store Engagement
To address these challenges, we developed and implemented three innovative solutions:
1. Lift and Learn
- Description: Customers could learn about a product by simply picking it up from the rack. As soon as a product was lifted, a corresponding video showcasing its features and benefits would play on an integrated screen.
- Key Features:
- Online content management: The brand could update videos and messaging remotely.
- Data tracking: Insights into which products were picked up, when, and where, providing valuable engagement metrics.
- Impact: Enhanced visitor engagement through interactive exploration of products, along with key marketing insights for the brand.
2. Swipe and Learn
- Description: This setup featured a small touch screen among the products, allowing visitors to swipe through and learn about different products.
- Key Features:
- Online content updates: Latest videos and promotions could be uploaded remotely.
- Data tracking: Insights into which videos were viewed and for how long.
- Impact: A user-friendly interface encouraged exploration, delivering personalized product information while collecting valuable data on visitor preferences.
3. Revolving Tooth Display
- Description: A dynamic setup showcasing the benefits of using the brand’s toothpaste. The display featured a revolving tooth synced with a rotating day counter.
- Visualization:
- Day 1: The tooth appeared pale.
- Days 2–3: The tooth gradually turned whiter, illustrating the progressive benefits of brushing with the toothpaste.
- Visualization:
- Impact: A simple yet impactful way to demonstrate product efficacy, captivating visitors and driving home the importance of oral hygiene.
Execution and Management
Our team provided end-to-end support to ensure seamless deployment:
- Design and Development:
- Customized hardware and software tailored to the brand’s requirements.
- Rigorous testing to ensure durability and performance in busy retail settings.
- Remote Management:
- Online content management systems allowed real-time updates to messaging and videos.
- Performance tracking tools enabled the brand to monitor hardware usage and visitor engagement metrics remotely.
- Post-Deployment Support:
- Dedicated teams for on-ground support and maintenance.
- Regular performance checks to ensure optimal functionality.
Results
- Enhanced Engagement: Visitors were actively interacting with the displays, leading to increased dwell time and a memorable brand experience.
- Actionable Insights: Data collected from the Lift and Learn and Swipe and Learn setups provided valuable information about customer preferences and behaviors.
- Improved Brand Perception: The interactive and innovative approach reinforced the brand’s image as a leader in oral care.
Conclusion
Through these cutting-edge solutions, the oral care brand successfully transformed the in-store shopping experience, blending innovation with functionality. By creating interactive, data-driven engagements, the brand not only captured visitor interest but also gained insights to drive future strategies.
To learn more about our tailored retail engagement solutions, contact us today!