CHAIN of resorts,

ALL INDIA

About the setup :

One of our partner is running a leading resort chain in India

Challenges faced regarding communication at the resorts : 

  1. Each resort was managing own creatives, creative quality was poor and no creative guideline was followed

  2. No possibility of inter resort promotions

  3. Central team had no control on promotions being run

  4. Personalized content for guest wasn't possible

  5. Content displayed was not specific to hour Ex. breakfast promotion running in afternoon

Solution proposed by us :

  1. A digital display to mange the content from one place,

  2. Content scheduling by day part to keep it relevant across day Ex breakfast promotion between 6 am- 11 am only,

  3. Customized content played for each guest i.e. B'Day & Anniversary wishes,

  4. Cross promotions of different resort properties,

  5. Show offers & things to do in and around the resort location.

Key Results :

  1. Increased guest delight due to personal messages being displayed,

  2. More inquiries generated for stay at other properties,

  3. Hundreds of information running simultaneously W/O clutter,

  4. No internal manpower dependency,

  5. Full control on quality of creative & its time/date for display at each resort.

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financial institute,

ALL INDIA

About the setup :

A leading​ insurance company of India

Challenges faced regarding communication at the office area : 

  1. Updated sales numbers of each day had to be shown to company's employees and agents

  2. Numbers privately sent didn't have great impact and and were often overlooked

  3. No low cost display option was available

Solution proposed by us:

  1. A single color LED scroll board that costed less and had very limited bandwidth requirement to show updated text at all times.

Key Results :

  1. Low cost display was made so the option is scalable

  2. Simple flash of sales numbers could be updated within minutes

  3. Easy central content management & monitoring

HOSPITAL CHAIN,

NORTH- EAST INDIA

About the setup :

One of our partner hospital chain running operations in many parts of the North-East of India

Challenges faced in regards to patient communication : 

 

  1. Sharing useful health information on hospital's social media page to engage its audience online.

  2. Hospital was maintaining doctor O.P.D schedule board manually, where every week there were changes in doctor time availability, it was a challenge to keep the board updated all times.

  3. Hospital had to display various  - Doctor profile, success stories, achievement etc (for each of departments) without cluttering the receptions.

Solution proposed by us :

  1. Monthly development of animated content for patient education, used for online promotions 

  2. Digital signage to run doctor OPD boards,

  3. Use of video wall & digital standee to run useful patient information W/O cluttering reception,

  4. Day to day content adaptation & scheduling 

Key Results :

  1. Increased Online engagement with hospital audience

  2. Attractive presentation of information (Animated/ Video shoot) at hospital

  3. Same day campaign implementation & Auto removal of information when obsolete, 

  4. Hundreds of information running simultaneously W/O clutter,

  5. No internal manpower dependency,

  6. Proof of play maintained for each information displayed.

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QSR chain, ACROSS INDIA

About the setup :

A one of the most promising QSR chain spread across India

Challenges related to communication at the restaurants : 

  1. Dynamic pricing for food menu was tough to implement

  2. Location specific pricing model i.e. each location has different price points

  3. Promotion of new launched products was tough to start & manage

  4. No standard product mix, different at each outlet

Solution proposed by us:

  1. Use of digital displays  - Digital Menu Card

  2. Centralized controlling of menu items & pricing from one location

  3. Content adaptation & scheduling as per specific creative & screen location

  4. Higher push/ More promotions of new products

Key Results :

  1. Attractive presentation of information (Animated)

  2. Same day campaign implementation Auto removal of information when obsolete, 

  3. No internal manpower dependency,

  4. Successful & sustained mechanism for handling dynamic prices & food promotions

Hospital Chain,

NORTH INDIA

About the setup :

One of our customer runs a most premium healthcare chain of hospitals across northern India

Communication challenges to be addressed: 

  1. Clutter of information : Being a multi specialty hospital it had various patient related information - Doctor profile, success stories, achievement etc from each of departments such as Orthopedics, Gynecology, Neurology and more, Besides it also had mandatory information regarding hospital to be displayed. It was using multiple printed standees for same which were spoiling the aesthetics

  2. Delay in implementation/ removal of information, 

  3. Difficulty in managing no of exposure to specific information basis its importance

  4. Large inter departmental coordination for implementation & upkeep of print material

Solution proposed by us:

  1. Use of digital displays like Video walls, Standees &  Commercial monitors

  2. Centralized controlling of information by us.

  3. Content adaptation & scheduling as per specific creative & screen location

Key Results :

  1. Attractive presentation of information (Animated/ Video shoot)

  2. Same day campaign implementation,

  3. Auto removal of information when obsolete, 

  4. Hundreds of information running simultaneously W/O clutter,

  5. No internal manpower dependency,

  6. Proof of play maintained for each information displayed,

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